Yazar "Akdoğan, Kutay" için listeleme
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Parcel Lockers Location and Routing Problem: A Bibliometric, Descriptive, and Content Analysis of Existing Studies
Akdoğan, Kutay; Özceylan, Eren (University of Cincinnati, 2022)Parcel lockers and collection and delivery points are not new concepts and are recognized by many firms; however, they are not broadly utilized worldwide. The employment of this concept can provide a solution to failed ... -
The role of online source credibility and influencer identification on consumers' purchase decisions
Özbölük, Tuğba; Akdoğan, Kutay (Inderscience Publishers, 2022)The easy access to social media has created influencers that take advantage of this opportunity and gather their own audience. It did not take long for influencers to enter the radar of marketers looking for different ways ...