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dc.contributor.authorvon Zedtwitz, Max
dc.contributor.authorDereli, Türkay
dc.date.accessioned12.07.201910:50:10
dc.date.accessioned2019-07-12T22:07:24Z
dc.date.available12.07.201910:50:10
dc.date.available2019-07-12T22:07:24Z
dc.date.issued2016
dc.identifier.citationAltun, K., Von Zedtwitz, M., Dereli, T. (2016). Multi-issue negotiation in quality function deployment: Modified Even-Swaps in new product development. Computers and Industrial Engineering, 92, pp. 31-49. https://doi.org/10.1016/j.cie.2015.11.017
dc.identifier.issn0360-8352
dc.identifier.issn1879-0550
dc.identifier.urihttps://doi.org/10.1016/j.cie.2015.11.017
dc.identifier.urihttps://hdl.handle.net/20.500.12508/888
dc.descriptionWOS: 000368953700003en_US
dc.description.abstractQuality function deployment (QFD) is one of the most powerful methodologies in new product development (NPD) because of its systematic support of knowledge creation and sharing. However, greater product complexity, increasing dynamic customer requirements and further decentralization of innovation teams undermine applicability of QFD in modern NPD. Modifying QFD methodology with a multi-issue negotiation mechanism promises to overcome these obstacles because this negotiation-based structure (i) enables QFD to define a large number of interdependent decision parameters while handling complicated design trade-offs, (ii) includes changing customer requirements in real-time rather than a cycle time determined by length of the product development process, (iii) allows decentralized NPD teams to negotiate with each other and customers concurrently. This study presents a multi-issue negotiation based QFD methodology by using a recently developed mechanism for multi-issue negotiation (namely, Modified Even-Swaps) and illustrates strengths and weaknesses along with practical insights with a case study of the development of a washing machine. The QFD methodology proposed in this study provides new options to assess new product alternatives by allowing customer co-creation which is essential in complex and often tacit-knowledge dependent comparisons and also intrinsically helpful for fine-tuning dynamically evolving customer requirements. Moreover, it supports competition-based interactions of decentralized NPD teams. (C) 2015 Elsevier Ltd. All rights reserved.en_US
dc.description.sponsorshipScientific and Technological Research Council of Turkey (TUBITAK) [BIDEB 2214/A]; Scientific Research Projects Governing Unit (BAPYB) of Gaziantep Universityen_US
dc.description.sponsorshipThe authors would like to thank the anonymous reviewers for their valuable comments, suggestions and corrections, which greatly improved the quality of the paper. The author from TU Bursa would like to acknowledge the international research fellowship provided by The Scientific and Technological Research Council of Turkey (TUBITAK: BIDEB 2214/A). The author from Gaziantep University would like to acknowledge the financial support provided by Scientific Research Projects Governing Unit (BAPYB) of Gaziantep University.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.relation.isversionof10.1016/j.cie.2015.11.017en_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMulti-issue negotiationen_US
dc.subjectModified Even-Swapsen_US
dc.subjectQuality function deployment (QFD)en_US
dc.subjectNew product development (NPD)en_US
dc.subject.classificationComputer Science
dc.subject.classificationInterdisciplinary Applicationsen_US
dc.subject.classificationEngineeringen_US
dc.subject.classificationIndustrial
dc.subject.classificationQuality Function Deployment (QFD) | House of Quality | Customer Requirements
dc.subject.otherDecision-making approachen_US
dc.subject.otherCustomer requirements
dc.subject.otherImportance weightsen_US
dc.subject.otherDesign requirementsen_US
dc.subject.otherCo-creationen_US
dc.subject.otherTrade-offsen_US
dc.subject.otherFuzzy ahpen_US
dc.subject.otherGFDen_US
dc.subject.otherSelectionen_US
dc.subject.otherModel
dc.subject.otherEconomic and social effects
dc.subject.otherProduct design
dc.subject.otherSales
dc.subject.otherCustomer co creations
dc.subject.otherCustomer requirements
dc.subject.otherDecision parameters
dc.subject.otherModified even-swaps
dc.subject.otherMulti-issue negotiation
dc.subject.otherProduct development process
dc.titleMulti-issue negotiation in quality function deployment: Modified Even-Swaps in new product developmenten_US
dc.typearticleen_US
dc.relation.journalComputers and Industrial Engineeringen_US
dc.contributor.departmentMühendislik ve Doğa Bilimleri Fakültesi -- Endüstri Mühendisliği Bölümüen_US
dc.contributor.authorID0000-0003-0357-9495en_US
dc.contributor.authorID0000-0002-2130-5503en_US
dc.identifier.volume92en_US
dc.identifier.startpage31en_US
dc.identifier.endpage49en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.contributor.isteauthorDereli, Türkayen_US
dc.relation.indexWeb of Science - Scopusen_US
dc.relation.indexWeb of Science Core Collection - Social Sciences Citation Index
dc.relation.indexWeb of Science Core Collection - Science Citation Index Expanded


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